Unwind in style.
Crystal is a luxury city apartment that has been providing high-end, short-term stays since 2018. With a stellar ranking on various tourist platforms, it offers an opulent, private, and refined home away from home. This project involved the development of the brand strategy, identity, packaging, and various marketing materials, with a focus on indulgent experience and city heritage.
SERVICES
Brand Strategy
Brand Identity
Product Packaging
Collateral
BEHIND THE BRAND
Crystal Luxury Apartment is a high-end rental apartment located in the city center. Since opening its doors in 2018, Crystal has gained a reputation for its luxurious and elegant decor, which is characterized by a color scheme that combines shades of blue and gold. The use of these colors, along with high-quality materials and finishes, creates an atmosphere that is both sophisticated and welcoming, making it an ideal choice for guests who want to experience the best that the city has to offer.
INSIDE THE PROCESS
When creating the visual identity, I drew inspiration from the geography of the area, in particular river, which is a major tourist attraction and an important aspect of the city's cultural heritage. I wanted to capture the essence of this natural feature in the design, so I used a color palette that evokes the blue and turquoise hues of the water, as well as shapes and patterns that resemble the flow of the river. I also incorporated golden accents, which are reminiscent of the sun's reflection on the water's surface, to create a harmonious and cohesive visual identity that perfectly matches the apartment's interior design. The use of gold foil and accents in the design adds a luxurious touch and creates an atmosphere of refinement and opulence, providing guests with a truly memorable experience.
EXPANDING THE EXPERIENCE
To expand the brand, I developed a wide range of collateral that includes a business card, stationery, packaging for shower gel and body lotion, branded cups, candle, and plates. I also created a brochure that presents the apartment and city in more detail, Instagram templates, a city sign, and a door hanging sign. These items are all designed to stretch the design identity to fit a variety of formats and to create a consistent and cohesive brand experience for guests. All of these elements were designed to reflect the elegance and luxury of the apartment and to communicate the high standards of quality and service that guests can expect when they stay there.
We are very happy to have had a chance to work with Tatjana on this project. Her understanding of our vision and ability to translate it into design is truly impressive. We are confident that our guests will appreciate the new branding and it will have a positive impact on guest experience and future bookings.
FAMILY KLJAJIC
OWNERS OF CRYSTAL
LUXURY APARTMENT
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