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 A cup above the rest.

True Blend is a conceptual coffee shop catering to all gourmet coffee lovers. The project involved the development of brand identity, communication strategy, packaging, and collateral. Also, it was an exploration of AI technology, which was used in the beginning stages of the branding process.

SERVICES

Brand Strategy

Brand Identity
Product Packaging
Collateral

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BEHIND THE BRAND

True Blend is a conceptual coffee shop catering to a young, aesthetically-minded audience looking for a gourmet coffee experience. The brand is all about conveying an attainable, everyday luxury experience.  It is inspired by modern living with a touch of indulgence. 

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INSIDE THE PROCESS

In creating the True Blend brand, my process included the development of brand identity, packaging, and collateral. I experimented with AI technology in the beginning stages of the design process and used it to create some secondary brand elements, specifically a flower/leaf illustration and background texture. It was a remarkable experience, blending human and artificial intelligence together in a creative process.

The logo features a lavish serif font for the main text, which adds a touch of elegance and refinement, while a simple and contemporary sans-serif provides contrast and balance. The color palette of brown and beige was chosen to reflect the natural, earthy tones of coffee beans and create a warm and inviting atmosphere. 

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EXPANDING THE EXPERIENCE

Once the foundation of the brand was established, I moved on to creating collateral that would reflect the same luxurious yet relaxed experience. I designed a coffee-to-go cup and a canvas tote bag, both of which prominently featured the True Blend logo. I also created templates for social media and posters for outdoor advertising, which were designed to be in sync and consistent with the overall brand aesthetic.

In general, I decided to go for a modern and sophisticated aesthetic, with a focus on natural textures and warm, earthy tones. The outcome was a cohesive and consistent brand that successfully walks the line between casual and sophisticated. 

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